Final Project – Purple PR: Blumarine FW25 VIP & Influencer Strategy

For my intern project at Purple PR, I developed a comprehensive VIP and influencer strategy for Blumarine’s FW25 season under new creative director David Koma. The deck included a full table of contents covering:
• Brand Positioning & Cultural Context
• Press & Red Carpet Strategy
• Key Cultural Calendar Moments
• Influencer Targeting
• Seasonal Gifting Concepts
• Events

My favorite parts were designing the experiential events and gifting strategies - especially the Blumarine Micro Festival, a dreamy summer escape with live music and editorial moments, and a Halloween surrealist event in collaboration with Petra Collins. On the gifting side, I loved concepting a cheeky Valentine’s Day kit featuring an “I LOVE YOU!” tee, Blumarine candy mix, and rose petal-filled packaging.